Giving EV Customers What They Want

You can’t always get what you want. It’s a great song, but not a great marketing slogan. Electric vehicle manufacturers are singing it too loudly these days, as the gap between what EVs are capable of doing and what consumers want them to do remains wide. Ultracapacitors will help change that tune in the automotive industry.

In a recent survey, 13,000 consumers told Deloitte they want EVs that go farther, charge faster and cost less. Deloitte’s report, “Unplugged: Electric vehicle realities versus consumer expectations,” draws on the comments of possible EV customers in 17 countries, many of whom said their expectations for recharging and range differed drastically from what manufacturers are offering.

In covering the Deloitte findings, Pete Danko of Earth Techling wrote, “The Deloitte report, by the way, matches up pretty well with what we saw earlier this year in research into American views on EVs conducted by the University of Delaware. In that case, researchers found consumers looking at driving range, fuel cost and charging time above other criteria when considering an electric vehicle or plug-in hybrid.”

It doesn’t have to be this way. EV consumers can get what they want. Ioxus ultracapacitors already improve EVs by harvesting energy from regenerative braking and other actions and storing it for other uses, thereby lengthening the time needed between charging. And as we pursue higher density ultracaps that rival the energy density of lead acid storage batteries, the benefits to drivers will escalate.

As ultracap innovation gets us closer to the wholesale replacement of lead acid storage batteries, here’s what EV drivers can expect:

  • Recharge rates of minutes, not hours
  • Tolerance for hundreds of thousands of charge/discharge cycles
  • Virtually no maintenance for the ultracap component

EV customers are right to demand more of the manufacturers designing the cars of the future. Ultracapacitors will help them get what they want.

Latest News

  • IOXUS' uSTART® Receives Edison Award for its Engine Enhancement Innovation

    Ioxus, designers and manufacturers of smart power solutions based on its widely used ultracapacitor technology, today announced that it was named a Bronze winner in the Engine Enhancement category of the 2018 Edison Awards. The announcement was made at the Edison Awards Gala in New York City.

    “We are very proud to have received an internationally recognized Edison Award and to be named a winner alongside companies like Mazda Motor Corporation and CFM International, a joint company of GE and Safran Group, for our engine enhancement achievements,” said Mark McGough, CEO and president of Ioxus, Inc. “This award is recognition that uSTART is proving highly reliable and valuable for fleets in the trucking industry. Being recognized with an Edison Award is one of the highest accolades we can receive in the name of innovation.”

    Inspired by Thomas Edison’s persistence and inventiveness, the Edison Awards are judged by a panel of more than 3,000 leading business executives, including past award winners, academics and leaders in the fields of product development, design and engineering. The judges recognize products as true innovations in their category.

    In addition to the Awards Gala, the annual Edison Awards program encompassed a full-day, “Meet the Innovators Forum” and the, “Innovators’ Showcase,” which offered guests a hands-on experience with read more...

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