Hiroyoshi Okutani Joins Ioxus as General Manager of Ioxus Power Systems in Japan

Today we welcome the newest member of the Ioxus team, Hiroyoshi Okutani, who joins us as the general manager of the Ioxus Power Systems division in Japan. Hiro has a strong background in leading sales, marketing and financial teams, which will play a large role in his responsibilities to maintain strong relationships with existing customers and building new business.


Hiro is first tasked with creating a local team to accelerate new business creation, particularly as Ioxus grows its customer base of the major automotive companies in Japan, China, South Korea and other countries in the region. Ioxus has the broadest array of ultracapacitor technology in the industry, as it is the only company to offer both cylindrical and thin cell products, along with hybrid pseudo-capacitors. With Hiro’s experience and ability to drive new customer relationships and provide long term commitment to the Asian market, Ioxus is well positioned to provide the energy storage solutions desired by customers in Japan and surrounding markets.

Before coming to Ioxus, Hiro was president of OSRAM Ltd., a lighting manufacturer that provides headlights and other lighting products to automotive manufacturers and various industries worldwide. He previously spent 16 years with Infineon Technologies Japan, a maker of semiconductors and system solutions for automotive and industrial electronics.

The Ioxus senior management team is thrilled to welcome Hiro and are certain his keen eye for customer satisfaction, production and quality goals will ensure commercial and customer success.

Latest News

  • uSTART® Lead-Free Replacement for Truck Batteries

    ONEONTA, N.Y.Jan. 9, 2019 /PRNewswire/ -- Ioxus uSTART® has received two fleet industry awards for sustainability by eliminating lead-acid batteries with its ultracapacitor-based, drop-in battery replacement.

    "With uSTART, fleets not only realize the benefits of improved starting reliability, there are equally important and real sustainability improvements from lead waste reduction," said Chad Hall, executive vice president and co-founder of Ioxus. "By replacing one of the batteries on a vehicle with a uSTART module, up to 15 fewer batteries are needed over the lifetime of the vehicle. This translates into 1,000 pounds of lead that will never need to be disposed of or allowed to affect groundwater."

    EU legislation on batteries is embodied in the European Battery Directive.  Its objective is to contribute to the preservation and improvement of environmental quality by minimizing the negative impact of batteries and battery waste.  As these preservation efforts expand, sustainable technologies develop to manage and mitigate these risks.

    Replacing a lead-acid battery with uSTART in a typical commercial vehicle creates measurable environmental benefits:

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