Six Pitch Commandments Given at the 2012 New Energy Symposium

Last week, as part of the “Raising Capital: Lessons Learned from Cleantech Entrepreneurs” panel, at the 2012 New Energy Symposium, I recounted with the audience of roughly 150 peers in the clean energy industry what Ioxus experienced and learned from the startup financing process. For the upcoming startups in the audience, I shared tips on securing financing, including my six pitch commandments:

1. Explain your value proposition.
2. Succinctly explain your business.
3. Address risks (technology, execution, etc.).
4. Explain how you compare and compete.
5. Review market size and growth rate.
6. Go over simple financials, including deal basics.


Image source: New Energy New York

The New Energy Symposium was hosted by New Energy New York, the College of Nanoscale Science & Engineering(CNSE) and iCLEAN, CNSE’s clean energy incubator. The seventh annual symposium included an investment pitch competition and expert panel discussions on the latest clean technology developments, which afforded me the opportunity to compare Ioxus’ startup experience with others, such as my co-panelists, Eben Bayer, co-founder and CEO of Ecovative Design; Jim Rice, CEO of Nautilus Solar Energy; and Jun Shimada, founder and chief technology officer of ThinkEco.

It was a great opportunity to pay forward to other entrepreneurs the lessons we learned throughout Ioxus’ history and to hear pitches from innovative startups in the cleantech community. Competition only spurs more innovation, and in turn, promotes industry growth.

Latest News

  • uSTART® Lead-Free Replacement for Truck Batteries

    ONEONTA, N.Y.Jan. 9, 2019 /PRNewswire/ -- Ioxus uSTART® has received two fleet industry awards for sustainability by eliminating lead-acid batteries with its ultracapacitor-based, drop-in battery replacement.

    "With uSTART, fleets not only realize the benefits of improved starting reliability, there are equally important and real sustainability improvements from lead waste reduction," said Chad Hall, executive vice president and co-founder of Ioxus. "By replacing one of the batteries on a vehicle with a uSTART module, up to 15 fewer batteries are needed over the lifetime of the vehicle. This translates into 1,000 pounds of lead that will never need to be disposed of or allowed to affect groundwater."

    EU legislation on batteries is embodied in the European Battery Directive.  Its objective is to contribute to the preservation and improvement of environmental quality by minimizing the negative impact of batteries and battery waste.  As these preservation efforts expand, sustainable technologies develop to manage and mitigate these risks.

    Replacing a lead-acid battery with uSTART in a typical commercial vehicle creates measurable environmental benefits:

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